Half Price Books (Copy)
Half Price Books
Half Price Books is a used book store that prides themselves on low prices. To get people interested in HPB, we had to jump the hurdle of getting people to read a whole book in the first place. People read articles and web content all day long, but a lot of folks still claim they don't have time to read. To get them where they live, we decided to create a campaign that puts real books into a snackable (and even bingeable) content context.
AD: Me
CW: Jenna Davant
